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“How do we find the essential core of our ideas? A successful defense lawyer says, “If you argue ten points, even if each is a good point, when they get back to the jury room they won’t remember any.” To strip an idea down to its core, we must be masters of exclusion. We must relentlessly prioritize. Saying something short is not the mission — sound bites are not the ideal. Proverbs are the ideal. We must create ideas that are both simple and profound. The Golden Rule is the ultimate model of simplicity: a one-sentence statement so profound that an individual could spend a lifetime learning to follow it.” — Principle 1: Simplicity. Made to Stick
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See everyone at our next meeting, November 30th, where we’ll be speaking with the author of Crush It!, Gary Vaynerchuk!
“Do you know what’s interesting about that list? Of the 75 names, an astonishing 14 are Americans born within nine years of each other in the mid 19th century. Think about that for a moment. Historians start with Cleopatra and the Pharaohs and comb through every year in human history ever since, looking in every corner of the world for evidence of extraordinary wealth, and almost 20 percent of the names they end up with come from a single generation in a single country.” — Malcolm Gladwell, Outliers
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“When it comes to something like dating, we all readily admit to the importance of what happens in the first instant when two people meet. But we won’t admit to the importance of what happens in the first two seconds when we talk about what happens when someone encounters a new idea, or when we interview someone for a job, or when a military general has to make a decision in the heat of battle.” — Malcolm Gladwell, Blink